When I came to HBS, Paul DiBello (senior director of RCS) and I talked about the Analytics Staff Consortium (ASC), which is a community that I helped establish and co-led in Harvard Central Administration. A community of practice like CoDA is a perfect structure to facilitate that. It can be really helpful for experts to connect and share ideas with others who have similar interests. Prince: In a rapidly evolving filed of data analytics, it is important to stay up to date on the latest trends. I help our partners across the School understand their marketing campaign performance and work with them on advertising campaigns, Facebook or Google, or general experiments on their website, helping to change their content and incrementally improve performance. Hazelton: I’m in M&C’s digital marketing team, which is a centralized group offering services on things like email, web strategy, and marketing performance tracking and analytics. My background is in statistics, so many methodological statistical questions that RCS gets come to me. I joined almost four years ago as a senior data scientist. We’re like a little think tank/consulting group within HBS that handles questions related to all stages of the research process. Prince: I’m in RCS, which is a group within the Division of Research and Faculty Development (DRFD) where people in the community-researchers, faculty, RAs-can come for methodological advice and assistance with computational needs and project work. Tell us about your individual roles at HBS. Prince, senior statistician / data scientist at RCS, and Matt Hazelton, assistant director, marketing analytics in M&C, about the formation, intent, and goals of this new group. We talked with two lead organizers from each group, Victoria L. In the summer of 2022, staff within Harvard Business School’s (HBS) Research Computing Services (RCS) and Marketing and Communications (M&C) created a new group for people engaged in data science and analytics: Community of Data Analysts (CoDA).
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